With 30 years in the Property/Casualty insurance industry under his belt, Larry Neilson has helped insurance agents, carriers, MGAs, wholesalers, and program administrators capitalize on the latest in sales and marketing, data development, Internet Marketing, SEO, email marketing, and social media marketing.
As CEO and co-founder of Neilson Marketing Services and ProgramBusiness.com, Larry and his team have set the standard in P/C outbound telemarketing; data analytics for niche marketing; and on-line insurance coverage searches, program accessibility, and specialty insurance placement. Over the years, they’ve delivered results to more than 5,000 agents and insurers that have used their services.
More recently, Larry expanded Neilson Marketing’s programs to provide digital strategies for both retail and wholesale entities in the industry. Its Insurance Internet Marketing division provides firms with SEO, monetized websites, SMM that promotes and markets companies and their programs across all social media platforms, email and drip marketing campaigns, and much more.
Headquartered in Laguna Hills, California, Larry founded Neilson Marketing in 1988 after successfully running B2B call centers for an insurance marketing company and insurance rating vendor. In 2000, he formed ProgramBusiness.com to leverage the database strengths of Neilson Marketing and today it’s the retail agent’s premier on-line choice for accessing the specialty market. Always ahead of the curve, Larry received his SEO and Internet Marketing Certification from the University of San Francisco in 2011.
Catch Larry Neilson speaking at:
Innovative Marketing Strategies